Online Product Catalog & Site for The Composing Room
The Composing Room’s web site has historically not only functioned as a catalog for the general public, but as a sales tool for their representatives as well. The clean content organization and sales-oriented approach of this new site design created at Big Wheel serves to benefit both parties. Light-hearted page graphics and the leverage of existing technologies (ex. using the Flickr API as a photo gallery management tool) bring this site into the the more savvy world of the designers & marketers that are their primary clientele.
Home page
Product Page
Product Order Form & File Upload
J.Crawford Apothecary Identity & Website
J.Crawford Apothecary is the entrepreneurial vision of one woman with the desire to share her passion for the benefits of essential oils as a supplement to modern medicine. While warmth, tradition, and calm are a focus of this identity created at Big Wheel, the client also stressed the need to differentiate J.Crawford Apothecary from the multitudes of earthy and eccentric essential oils vendors currently in the market. This new identity and site balances warmth and sophistication with soft hues, vibrant photos, clean typography, and plentiful white space. These essential oils look inviting not just to the ‘alternative’ crowd, but to the modern bourgeoisie as well.
Horizontal & vertical logo versions
Business card concept
Home Page
Essential Oils description page
Essential Oils page interactive detail
Product detail page
Delicious HTML & CSS for Julia Usher
Julia Usher, pastry chef and author of books about desserts & more that are as beautiful as they are mouth-watering, needed a site up quickly before starting a book tour. Efficient, standards-compliant HTML & CSS brought this design by Marcella Hawley to life as an elegant static site.
Home Page
Library
Friends Page
www.juliausher.com
Site, Gallery, and Store for Flourishes Papercrafts
Flourishes LLC, a papercraft, cardmaking, and stamp retailer, needed a crafty new e-commerce site to better connect with their customers and fans. Under the direction of Marcella Hawley, I contributed to the design and development of a full-featured site with a shopping cart, blog, CMS, and photo gallery to share their creations and generate discussion. The shopping cart software used is Volusion, and the main site, blog, and gallery are managed through a custom WordPress setup.
Site Home
Store Front
Gallery Home
Gallery Image View
www.flourishes.org
