professional design & web portfolio of Cara McKinley

 

Work Web, Identity, & Print Design

Viewing posts in: Front End Development

Site, Gallery, and Store for Flourishes Papercrafts

Flourishes LLC, a papercraft, cardmaking, and stamp retailer, needed a crafty new e-commerce site to better connect with their customers and fans. Under the direction of Marcella Hawley, I contributed to the design and development of a full-featured site with a shopping cart, blog, CMS, and photo gallery to share their creations and generate discussion. The shopping cart software used is Volusion, and the main site, blog, and gallery are managed through a custom WordPress setup.

Flourishes Home

Site Home

Store Front

Store Front

Gallery Home

Gallery Home

Gallery Image View

Gallery Image View

www.flourishes.org

WordPress Photography Portfolio for Lynn Terry

Lynn Terry, a photographer whose services we often use at Big Wheel, was in need of a refreshed photography portfolio that she could update easily herself. Big Wheel took on the project, and decided to create a site using the fabulous WordPress platform (have I ever mentioned how much I love WordPress?). Photos are added just like blog posts, sortable into featured photos and different categories. In addition to the site, I also redesigned the logo and created business cards to go with. The new look of the site and identity is professional but playful, and captures some of the edgy style that characterizes Lynn’s work. Lynn Terry’s name fills the frame of the logo in an interesting composition, the same as a photographer does with their subject. The business cards (and the logo) have the same aspect ratio of a 35mm photo, providing Lynn a unique & memorable way to leave behind her contact info.

Home page

Business Cards

New Logo

www.lynnterry.com

Improved Concept and Character for Centric

Our team at Big Wheel recently took on a project to rework the web site for Centric Health Resources, a health management company aiding patients, pharmaceutical manufacturers and health care providers in implementing specialized health care. A brand new concept, ‘Patient-Centered Health Management’, was used in the new design. Illustrated through a ‘health care universe’ with patients at the center and Centric as the shuttle between parties, the new design has a high level of energy and personality that moves past the clinical, stock photo approach that defines the look of many of Centric’s competitors in the health care industry.

The new site makes use of flash, illustrations, and a wealth of information in the Knowledgebase to demonstrate the ‘thought-leadership’ style with which Centric leads their industry.

Home page

Who Centric Serves

Services Page with Infographic

Knowledgebase

www.centrichealthresources.com

Studio Mathewes’ New Portfolio Site and Blog

Studio Mathewes is a photography studio specializing in Wedding and portrait photography. The goal of this new identity and web site was to present a polished, professional look, while at the same time displaying some of the playful personality and artistic concepts that appear in their work. The site uses Movable Type as a content management and blog platform, and Simple Viewer flash gallery to present photographs.

Home page

Gallery Page

Gallery Page

Blog page

Logo

www.studiomathewes.com