J.Crawford Apothecary Identity & Website
J.Crawford Apothecary is the entrepreneurial vision of one woman with the desire to share her passion for the benefits of essential oils as a supplement to modern medicine. While warmth, tradition, and calm are a focus of this identity created at Big Wheel, the client also stressed the need to differentiate J.Crawford Apothecary from the multitudes of earthy and eccentric essential oils vendors currently in the market. This new identity and site balances warmth and sophistication with soft hues, vibrant photos, clean typography, and plentiful white space. These essential oils look inviting not just to the ‘alternative’ crowd, but to the modern bourgeoisie as well.
Horizontal & vertical logo versions
Business card concept
Home Page
Essential Oils description page
Essential Oils page interactive detail
Product detail page
Studio Mathewes’ New Portfolio Site and Blog
Studio Mathewes is a photography studio specializing in Wedding and portrait photography. The goal of this new identity and web site was to present a polished, professional look, while at the same time displaying some of the playful personality and artistic concepts that appear in their work. The site uses Movable Type as a content management and blog platform, and Simple Viewer flash gallery to present photographs.
Home page
Gallery Page
Blog page
Logo
www.studiomathewes.com
New Logo for Elmhurst Church
Elmhurst Presbyterian church requested a new logo that would embody their core values as well as serve as an emblem to use on church materials. Hands raised in worship create leaves on a branch to go with their motto “I am the vine and you are the branches”. Negative space behind the branches represent the stained glass windows loved by members of the church.
Logo, Business Cards, and Letterhead for Grayco Roofing Consultants
For a long time the credibility of Grayco was actually challenged in court insurance cases simply because their web site and logo were poorly represented. Creating a sharp, professional site and identity system was key to the success of this project. The elements of the site and logo have architectural and roofing notes without being overly obvious.
New logo
Business Card & Letterhead
