Studio Mathewes recently tasked me with creating a print piece to leave behind with potential clients that would be both a sample of work and provide pricing information. However, it was also important to Studio Mathewes that the materials be presented in a way that would be emotionally engaging, so that people would not be making hiring decisions based on prices alone. The talent, attitude, and style of Studio Mathewes should be the selling point.
After a few rounds of brainstorming, I decided to design a packet of 6 postcards, tied with a ribbon. A gorgeous photo is on the front of every card, with the exception of the pricing card. An evocative word/short phrase is on the back of each card, to accompany a related testimonial. Each word/phrase is embellished in a similar manner to the company logo, a motif which has been carried throughout other promotional materials.
Sealed packets
Photos can be viewed as individual pieces or as a whole group.
Custom type illustrations
Pricing card