Several weeks ago Threadless, a Chicago-based company that prints t-shirts from community submitted artwork, posted a design challenge called ‘Threadless Loves Coffee‘. Every month or so they create these design challenges, which usually involve a specific topic and some financial/material incentive from a third company. I don’t normally participate in design competitions since they are a little too close to spec-work for my liking, but Threadless really supports its artistic community, and the participants are really getting a chance to make the artwork they enjoy and have a chance to get something for it, versus trying to provide services to a real client.
Since this design challenge was about loving coffee, I couldn’t pass it up, because… I really love coffee. It gave me a goal to work toward, and after coming up with some idea/sketches for an infograph, I went for it. I called on my 3 years’ experience as a barista while in college, and created a conversation piece about making coffee the right way.
Don't Call It 'Expresso'